Chat & Research
Brand Kit
A project's logo, colours, fonts, spacing and shape, set once. Everything Chat & Research builds for the project uses them, and Video Studio uses the logo, colour and font. Open a project and choose Brand Kit from the search box at the top, or from the links on the project's Overview.
Watch the video
Brand Kit1:57 videoWhat you can set
| Brand Preview | Everything as it is set now, in one place. View only. |
|---|---|
| Logo | One logo for the project, shared by everyone on it. Upload logo takes a PNG, JPEG or WebP picture of up to 3 MB; a PNG with a transparent background, at least 512 pixels wide, works best. SVG cannot be used: save it as a PNG first. A picture chosen from the project instead of uploaded is held to the same rule. Chimp puts the logo on websites when it is at most 256 KB (What Chimp reads). The logo is saved as soon as you choose it, and is shown on a light and a dark background. Replace logo changes it and Remove takes it off the project; videos that already show it keep it. |
| Colours | Brand / Primary, Background, Surface, Text, Muted text and Border, plus the status colours Success, Warning, Danger and Info. Each has a light and a dark value. Click a swatch to pick a colour, type a hex code, or, in browsers that offer it, use the eyedropper to take one from your screen. A typed code is used once it has all six digits; a three-digit short form such as #abc is expanded when you press Enter or leave the field. Badges show whether text is readable against its background (AA, a contrast of at least 4.5 to 1) or too low, and the default colours pass in both light and dark. |
| Typography | Heading and body fonts — Outfit, Inter, Roboto, Poppins, Montserrat, Newsreader, Hanken Grotesk, Georgia or System — with base size, scale ratio, heading and body weight and line height, shown as a type ramp. |
| Spacing & Shape | Corner radius, the base spacing unit and border width. |
| Components | Buttons, forms, badges, alerts, cards and tables drawn with your settings, so you can see the whole system at once. |
Light and Dark at the top switch every preview between the two. Click Save Brand Kit to keep your changes. Owners, admins and publishers can save and set the logo; anyone who can open the project can look.
Set it from pictures or a brand guide
With the Brand Kit open, ask Odin: click + in Odin's window and attach up to four pictures of your brand (screenshots, photos or a logo, PNG, JPEG or WebP up to 5 MB each) or a PDF brand guide (up to 12 MB). Add a note if it helps, such as which colour is your main brand colour; Odin takes it into account. Odin proposes a full Brand Kit: colours for light and dark, status colours, fonts, spacing and corners. Nothing changes until you click Apply to Brand Kit.
How Video Studio uses it
Video Studio's Library → Brand pack puts the logo on intro and outro cards and in the corner of every frame, in the Brand Kit's colour and font. The creative library
How Chat & Research uses it
When Chat & Research builds or edits a prototype for the project, your colours, fonts, radius and spacing go into it — in the preview and in what you publish — so you don't have to describe your brand in every prompt. A project with no Brand Kit saved gets a plain, readable design: one accent colour that suits the subject (or what you describe), dark text on a light background and a clean sans-serif font. It never uses another company's brand.