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Beacon and Echo Professional
Social Media with Beacon and Echo
Plan, approve and publish social posts to X and LinkedIn with Beacon, and see what people say back with Echo.
About this certification
Plan, approve and publish social posts to X and LinkedIn with Beacon, and see what people say back with Echo.
The certification is earned by passing an assessment at the end of each module. Each assessment draws its questions fresh from a larger pool, so the certification reflects what you can do rather than what you remember from a previous attempt.
Who it is for
- People who use Beacon and Echo every week
- Consultants delivering work in Beacon and Echo
- Team members who own Beacon and Echo in their company
Skills measured
5 modules · 15 topics
1Planning3 topics
- A project’s posting plan
- Writing posts with the AI in your voice
- Images and links
2Approvals3 topics
- Who approves
- Comments and changes
- Scheduling
3Publishing3 topics
- Connecting X and LinkedIn
- What happens when a post fails
- Editing after publishing
4Listening with Echo3 topics
- What Echo collects
- Joining replies to what Beacon published
- Reading the analysis
5Measuring3 topics
- Reach and response
- What to change next time
- Reporting to a client
The exam
The exam is published with the certification in 2027. Like every VeraGen certification, each attempt draws fresh questions from a larger pool, and the certificate is kept for good.