Beacon and Echo Advanced
Social Campaigns and Insight
Run campaigns across projects and clients: cadence, approvals at scale, account permissions, and insight from Echo that changes what you publish.
About this certification
Run campaigns across projects and clients: cadence, approvals at scale, account permissions, and insight from Echo that changes what you publish.
The certification is earned by passing an assessment at the end of each module. Each assessment draws its questions fresh from a larger pool, so the certification reflects what you can do rather than what you remember from a previous attempt.
Who it is for
- Experienced Beacon and Echo users who set it up for others
- Administrators and leads
- Agencies running Beacon and Echo for clients
Skills measured
5 modules · 15 topics
1Campaigns3 topics
- Campaign structure and cadence
- Series and recurring posts
- Coordinating with launches
2Approvals at scale3 topics
- Approval chains
- Client review
- Audit of what was published
3Accounts and permissions3 topics
- Connecting accounts safely
- Who can publish where
- Revoking access
4Insight3 topics
- Themes and sentiment in Echo
- Comparing campaigns
- Finding what to answer
5Policy3 topics
- Platform rules
- Brand safety
- Crisis response
The exam
The exam is published with the certification in 2027. Like every VeraGen certification, each attempt draws fresh questions from a larger pool, and the certificate is kept for good.